Creating a Beautiful Space for the Community to Enjoy
Everards Brewery was founded in 1849 by William Everard and is proud to remain an independent family business. Everards beers are found in more than 150 pubs across the East Midlands and with over 170 years in the region, they are committed to giving back to the region that is so important to them. The business has continually evolved under the guidance of the family and has just moved into its 6th generation of active family involvement.
Based in Leicestershire, Everards breweries, Beer Hall and shop sits on 70 acres of a beautiful green space, named ‘Everards Meadows’ that they have opened to the public to enjoy. A traffic-free route with cycling and pedestrian walkways connects the site to Leicester via the National Cycle Network, enabling local residents to easily and safely access and enjoy the meadow.
Everards has invested in the long-term maintenance of their site at Everards Meadows and its benefit for all. They purchased the land in the late 1970s and for well over 40 years, have been carefully managing the site, ensuring that the development has been done sensitively with significant attention paid to enhancing the flora and fauna. The Meadows are subject to an adopted Green Infrastructure Biodiversity Management plan, which has been carefully designed to ensure sustained growth of wild plants, grasses and trees across Everards Meadows so that wildlife, such as butterflies and bees can flourish there, and that the space can be enjoyed by visitors for many years to come.
In keeping with Everards commitment to the local community the space has already been used to support the activities of a number of local charities, including Age UK Leicester Shire & Rutland and Leicestershire Action for Mental Health.
In addition to the outdoor space, Everards Meadows is home to Everards Brewery and offices, as well as some other local businesses, including Jenno’s Coffee House and Rutland Cycling. Jenno’s and Rutland Cycling both occupy their own independent units opposite the Everards building, enjoying the same beautiful views for their team and customers alike.
There are two breweries located within the Everards building; the main brewery and a small batch brewery, enabling them to brew a wide range of interesting beers for their pubs and Beer Hall exclusives for drinkers to enjoy.
Everards has over 150 pubs across the Midlands in a mixture of busy town centre sites and picturesque villages. Many of these pubs have been in the estate for years thanks to their long heritage and Everards commitment to maintaining these historical properties.
Everards Meadows
Everards sought a brand-new home that worked for the business and the local community and Everards Meadows is just that as it provides 70 acres of beautiful green space for the public and customers to explore. What was an unused floodplain, has now been transformed into a much loved and well used area which everyone can enjoy.
Everards Meadows contains cycling and pedestrian walkways that connect to Route 6 on the National Cycle Network. The meadows are also a haven for wildlife, with a wide variety of birds calling it home.
Everards Meadows connects to the surrounding areas and it is now possible to walk or cycle across the meadows as the site now connects to the Grand Union Canal via a purpose-built bridge. From there it is possible to follow the winding banks of the waterways into Leicester City Centre or to discover the stunning Leicestershire countryside.
As Everards look to the future, they are excited to see Everards Meadows and all of its amenities become more established within the community and more and more people enjoy what the site has to offer and continue to do so for generations to come. It is this long-term perspective, which is inherent to family businesses, which impels them to look to their communities, assess their needs and take lasting, sustained action to make meaningful changes. Being rooted in their communities, and integral to the life of their employees and stakeholders, allows family business such as Everards to identify what their community really needs, rather than impose inappropriate arbitrary projects and deliver a business that works for all.